What is Copywriting? What is copy? Why is it vital to marketing? How does it contribute to more foot traffic and more sales? Copywriting, or copy for short, is a marketing practice that focuses on using language, both written and spoken, to convince leads and customers to take a desired action. The desired action can be to join an email newsletter, start a free trial, buy a product or to contact you for more information about your product or service. Professional copy can help you get there faster and with less friction.