What is Email marketing? Email marketing refers to when businesses use emails to promote their goods and services to prospects and customers who have expressed approval to receive emails. Businesses use emails to inform customers of new sales, events, to promote new content, and to guide customers and prospectives clients to their website. In an email marketing campaign, businesses provide prospects and consumers with newsletters, emails that welcome new customers, coupons for products and services, and relevant content that engages the user.

Why is email marketing important? The ultimate purpose of email marketing is to nurture relationships with leads and build upon existing relationships with current consumers by providing personalized messages, sales, and informative content.