What is Digital Marketing?
The way that people shop, look for information, and decide which businesses to frequent has been dramatically altered with the rise of mobile devices and the internet. If a business is to thrive in this new economy, it’s crucial that companies have a marketing strategy reflecting this transition.
So? What is Digital marketing? Digital marketing, in short, refers to all marketing efforts that occur through online channels. Modern Businesses leverage existing digital channels and digital assets(search engines, social media, email, and websites)to connect, sell, and market to current and potential consumers.
DIGITAL MARKETING EXAMPLES
Digital Marketers utilize a variety of channel, assets, and tools to market goods and services to consumers and businesses. Here are five examples :
1. SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization ,or SEO refers to the process of improving both the quality and the amount of traffic that a website receives via organic(free) search results. Businesses who optimize their website for search engines, such as Google, Yahoo, and Bing, increase the odds their website will be displayed on the first page of the search results.
Why is important to be first in search results? 75% of users never scroll past the first search result. In the digital age, many consumers use search engines(Google) to find information and new businesses. Which is why it’s crucial that companies occupy the first page of search results in order to remain relevant within the mind of consumers. To be an option in today’s internet-dominated world, businesses should have a website that ranks in the first for their area.
2. PAY PER CLICK (PPC)
PPC is a way of driving traffic to your website by paying publishers(Google, Facebook, Amazon, Bing, Yahoo, Youtube) to display ads on their platform. Each time the ad displayed on the search engine or website is clicked by a user, the publisher is payed a fee from the company.
Google Ads is a online advertising tool that allows businesses to market their goods and services on Google search results, Youtube, and various websites across Google’s Display network. Google Ads allows businesses to pay Google to be on the first results page for specific keywords and to be displayed throughout websites in Google’s display network.
3. EMAIL MARKETING
Email marketing refers to when businesses use emails to promote their goods and services to prospects and customers. Businesses use emails to inform customers of new sales, events, content, and to guide customers and leads to their website. In an email marketing campaign, businesses provide prospects and customers with product newsletters, coupons for products and services, and relevant content that engages the user.
4. SOCIAL MEDIA MARKETING
Social media marketing refers to when businesses and marketers promote brands and content on social media channels(Facebook, Instagram, Pinterest, Snapchat, Twitter, LinkedIn) to generate brand awareness, drive traffic to their website, and to produce leads.
5. CONTENT MARKETING
Content marketing refers to the creation and dissemination of valuable content to increase brand awareness, traffic, leads, and, ultimately, customers. Focused, valuable content directed at a relevant audience converts prospective customers into paying customers and retains their patronage for longer periods of time.