PPC is a way of driving traffic to your website by paying publishers(Google, Facebook, Amazon, Bing, Yahoo, Youtube) to display ads on their platform. Each time the ad displayed on the search engine or website is clicked by a user, the publisher is payed a fee from the company.

Google Ads is a online advertising tool that allows businesses to market their goods and services on Google search results, Youtube, and various websites across Google’s Display network. By using Google Ads, businesses pay Google to be on the first results page for specific keywords and be displayed websites in Google’s display network