Search Engine Optimization or SEO refers to the process of improving both the quality and the amount of traffic, as well as providing more exposure to your business and brand, via organic search results. By businesses optimizing their website for search engines, such as Google, Yahoo, and Bing, companies increase the odds that customers will discover your business on the first page of the search engine results pages.

Why is important to be first in search results? 75% of users never scroll past the first search result. In this economy, it’s vital that companies occupy the first page of search results in order to attract new customers